110: Behind the Magic with Guest Creator Shakira from Occasions by Shakira
On this episode of Behind the Magic, I’m thrilled to welcome Shakira Patterson, the creator behind Occasions by Shakira — a family-first brand rooted in intentional memory-making and celebrating everyday moments.
Shakira is a military spouse, mom of four, and creative entrepreneur who has built a brand focused on helping families slow down and make meaningful memories without pressure or perfection. In this conversation, she opens up about her life, her journey into content creation, and how her business grew from a genuine desire to make everyday moments feel special and doable.
This episode is warm, honest, and deeply relatable, especially for parents juggling a lot while still wanting to create meaningful traditions for their families.
Shakira’s Journey: From Everyday Mom to Brand Builder
Shakira shares how she first started sharing her ideas — not as a business plan, but as a natural extension of who she already was as a mom. Her creativity showed up in thoughtful teacher gifts, intentional holiday traditions, creative lunch ideas that go far beyond sandwiches, and small touches that make everyday life feel special.
Listeners will hear:
How her career began and the unexpected path it took
What pushed her to start sharing her ideas publicly
How Occasions by Shakira organically came to life
Why her brand has always stayed rooted in family first
Her story is especially encouraging for creators who didn’t start with a perfectly mapped-out business plan, but instead followed what felt natural and meaningful.
The Occasions Bin® and Intentional Memory-Making
A major part of this conversation centers on The Occasions Bin®, Shakira’s signature product designed to help families celebrate moments that matter without stress.
Parents often wonder:
How do you celebrate holidays and milestones without overwhelm?
How do you stay organized for memory-making?
How do you make traditions feel intentional but realistic?
Shakira shares how The Occasions Bin became such a natural extension of her mission — a practical, thoughtful tool that helps parents plan ahead and create meaningful moments without last-minute scrambling.
Everything she creates is grounded in heart and practicality, and that comes through clearly as she talks about why she loves helping families celebrate with intention instead of perfection.
Behind the Scenes: Motherhood, Content Creation, and Military Life
Shakira also opens up about the behind-the-scenes reality of balancing motherhood, running a brand, and navigating the constant changes that come with military life.
She talks honestly about:
Raising four children while building a business
Managing transitions and uncertainty
Creating consistency for her family amid frequent change
Staying grounded when life feels busy and unpredictable
Her honesty makes this episode especially comforting for parents who feel stretched thin but still want to show up meaningfully for their families.
Creativity, Joy, and Finding What Matters
Throughout the episode, we talk about creativity as something that doesn’t have to be big or complicated. Shakira shares how joy often lives in the small moments — a thoughtful note, a simple tradition, or a moment of connection.
Listeners will walk away with:
Encouragement to simplify memory-making
Permission to do what works for their family
Inspiration to create joy without comparison
This part of the conversation is especially powerful for parents who love ideas but need them to feel realistic and sustainable.
A Shared Love for Disney and Nostalgia
And of course, we talk about Disney.
Shakira and I share our love for the parks, nostalgia, and the memories we’re creating with our kids. Disney naturally weaves into this conversation as a source of inspiration, creativity, and tradition — not in a planning-heavy way, but as part of how we both view family experiences and memory-making.
We talk about:
Disney nostalgia and family traditions
How Disney inspires creativity
The emotional side of making memories with our kids
Finding joy in the middle of busy life
These shared values created such a natural, fun flow throughout the episode.
Why This Conversation Resonates
This episode feels warm, real, and full of heart. It’s not about hustle culture or doing more — it’s about doing what matters, with intention.
If you love thoughtful ideas, meaningful traditions, and hearing the real story behind a brand that brings joy to families, this episode with Shakira Patterson is one you’ll truly enjoy.
🔍 Questions We Answer in This Episode
These are high-intent, searchable questions that this episode naturally answers:
Who is Shakira Patterson of Occasions by Shakira?
What is Occasions by Shakira?
What is The Occasions Bin® and how does it work?
How do families celebrate holidays with intention?
How do you make everyday moments feel special as a parent?
How do moms balance motherhood and content creation?
What is it like building a brand as a military spouse?
How do you manage family traditions with four kids?
How do you stay organized for memory-making?
How does Disney inspire family traditions and creativity?
Guest: Shakira Patterson
✨ Creator of Occasions by Shakira
✨ Military spouse and mom of four
✨ Founder of The Occasions Bin®
✨ Family-first content creator focused on intentional memory-making
Who This Episode Is For
This episode is especially helpful if you:
Love thoughtful, intentional family traditions
Want realistic ideas for celebrating holidays and milestones
Are balancing motherhood and creativity
Are building a brand while raising a family
Appreciate warm, honest conversations about real life
